The Team

I’ve been a professional photographer specializing in Alaska subjects for the past three decades. I’ll be an advocate for you–my fellow photographers. My experience in design and business will hopefully underpin a promising future for this small company. The rest of the team includes two sales reps that go to bat promoting your work:

• Patrick Endres, owner/editor
• Robin Brandt: photographer and sales representative for Greatland Graphics.
• Amy Johnson: photographer and sales rep. For the Interior and Arctic.

A Planet Conscious Approach

We are proud that 2019 marked the first year our complete line of calendars was printed in North America using plant-based inks and paper sourced from trees harvested according to the Forest Stewardship Council (FSC) or Forest Stewardship Initiative (FSI) guidelines. Also, we are transitioning to plant-based, compostable plastic packaging wherever possible.

Alaska Friendly

People who buy from Greatland Graphics support Alaska’s artists and communities. In addition to paying photographers between 17-19k annually in licensing fees, we donate part of our profits to the following two nonprofits:

• Fairbanks Youth Advocates–currently operating an emergency shelter for homeless teens in Fairbanks. www.fairbanksyouthadvocates.org

• The Alaska Wilderness League–advocating to keep Alaska’s wilderness for future generations to enjoy. www.alaskawildernessleague.org

Greatland Graphics strongly focuses on nature and natural history subjects. While people occasionally occur, they are typically small and contextually part of a larger nature scene. Check out www.greatlandgraphics.com for our current product line.

Technical Aspects

• Sharp, well-exposed images

• Thoughtful and compelling composition

• Balanced use of negative and positive space

• Effective use of color

• Appropriate lighting, both in direction and temperature,

• Simplicity (consider what is not in the picture, especially for backgrounds)

• Intentional use of depth of field and eye direction control

• Unique perspective

Philosophical Aspects

• Greatland Graphics only publishes the work of photographers that live in Alaska.

• Real nature photos take precedence over contrived ones.

• Wild animals take precedence over animals in rehab and conservation centers. We don’t publish hired animals or captive game farm animals.

• Image Adjustments and Alterations:

  • I prefer photos that have received necessary photo development or adjustments p in a photo editing program like Lightroom. These adjustments include the standard suite of local or global adjustments like color balance, color temperature, exposure, contrast, luminance, shadows/highlights, etc.
  • Images altered beyond basic photo adjustments (as in things added or removed) in Photoshop should be labeled as modified. Like a composite, for example. I’m not against doing this, and I appreciate creative art, but I believe most buyers respect what the photographer went through to create an accurate real picture. In part, they are buying a little bit of nature and a little bit of you and your effort.
  • HDR images executed well are acceptable; however, I find many HDR images “overdone,” and I’m not fond of that look. The more natural and real they appear, the better. I often blend exposures to increase the dynamic range.

• The cute and sometimes humorous animals sell well. They are not my favorite, but sometimes you must follow the marketplace.

General Photo Selection Directives

• A calendar picture on the wall for a month must hold someone’s interest.

• Most people want a splash of color, especially in winter.

• Be Alaska-specific. Pictures that scream Alaska are obvious contenders.

• Dramatic, only-in-Alaska aerials are great.

• Commonly viewed wildlife has a broad appeal and makes it into the calendars more frequently. Think bears, moose, and otters—but please send me a diverse range of wildlife–the less often observed animals are also appreciated.

• Scenes with alpenglow or golden hour light, combined with water, reflections, mountains, and wildlife, are always a powerful trifecta.

• Avoid directly front-lit subjects, including landscapes; it creates a flat and uninteresting looIntenseong color and composition are essential for calendar images.

CLAP(P)

Photographer Nevada Wier offers an acronym helpful when judging a photo’s strength. CLAP(P) stands for Color, Light, Action, and Pattern (I added perspective). Any image with two or three of these is compelling. All four/five is an award winner. And then, there are always exceptions to everything.

Alaska Wildlife and Wilderness Wall Calendar

• 10 x 13 inches, horizontal format

• 12 images: 6 wildlife, six landscape (usually)

• Short photographer bio and biopic for selected photographers

• $250 per image, $150 cover bonus

• Content: Statewide subjects almost always include bears and moose due to their universal appeal; at least one scene from Southeast Alaska, Denali, Aurora & Ar: big Big landscapes, unique wildlife. The cover for this title often includes wildlife, with compelling eye contact or emotive appeal.

Denali Wildlife and Wilderness Wall Calendar

• 10 x 13 inches, horizontal format

• 12 images: 6 wildlife, six landscape

• $250 per photo, $150 cover bonus

• Content: Exclusively Denali National Park & Preserve subjects: Grizzly bear, the mountain (Denali), moose, wolves, Dall sheep, caribou, and other resident wildlife. Wildlife juxtaposed against Denali is always a contender. Colorful flora, vibrant landscapes, a bonus if it includes the mountain, and usually one aurora image.

Aurora Calendar – Alaska’s Northern Lights Wall Calendar

• 10 x 13 inches, horizontal format

• 12 images

• $250 per photo, $150 cover bonus

• Content: Diverse Aurora images from the entire state. More than any other, this subject requires good technical execution—colorful, well-composed, sharp-star, Aurora landscapes. The foreground is super important as it anchors the image in reality. Human elements are excellent, but pure nature and wilderness scenes are great. The grid sidebar will contain a brief description supplied by the photographer about capturing the photo—weather, time of day, temperature, etc.

Alaska Time Weekly Engagement Calendar

• 6.5 x 9 inches, vertical, but will use 50% horizFifty-fourth

• Fifty-four images, 50/50 wildlife and landscape.

• $100 per inside image, $150 cover bonus, $60 back cover, $40 title page

• Content: I’d like to see this calendar style transition to a slightly more artistic focus (in contrast to cuteness). Diverse subjects from across Alaska include a 50/50 split for both vertical and horizontal wildlife and landscapes/nature. Think simple, strong, colorful, and evocative. Quotes from naturalists and philosophers accompany the pages with horizontal images. Some consideration for holiday-themed images is appropriate if kept generic.

Greatland Greetings Notecards & Matted Notecards

• 5 x 7 inches, horizontal and vertical

• Statewide wildlife and landscapes

• $200 per image for 7000 imprints. Reprint fee after that if renewed.

Approximately 40 greeting cards comprise our Greatland Greetings card line. 5×7 inch cards, blank inside, with natural history information on the back. This subject’s content differs slightly from a traditional, stand-alone nature scene because people buy a greeting message. A picture that says something—has an embedded message—tends to have more retail substance. We try to balance the card line by region and subject material diversity while considering the image’s power. Successful selling cards will be relicensed after the imprint runs out.

Submission Window:

• April 1 – 30  (if you are away during this period, you may submit images earlier).

• I’m thinking about these calendars all year long, and if you think you made a unique or special photograph, feel free to send it my way any time during the year for a quick review.

Quantity:

• Approximately 100 images across the product line. We pay from $17-20k per year in licensing fees.

File Type:

• Native RAW files or RAW files converted to DNG: (please do not export .tiff or .jpeg files as a .DNG)

• Tiffs: if RAW files are unavailable.

  • Unsharpened, uncropped 8-bit files. (I may need to resize or work with more of the image, so knowing what is available is very helpful). Send a small jpeg if you want to show me your preferred crop. Of course, horizon line straightening crops are fine.

• No JPEGs

Include IPTC information

• Description / Caption | Location | Credit: (example: Patrick J Endres) Please put your copyright attribute in the copyright IPTC field.

File Naming and Folder:

• File naming protocol: first name-last name-your file name: Ex: John-Doe-214578.dng (numbers and words ok)

• All images in one zipped folder named: first name-last name-current year (Do not name the folder Greatland Graphics) Ex: patrick-endres-2020

• Zip the folder (patrick-endres-2020.zip)
  • Mac: Right-click, or two-finger click and select Compress Folder
  • PC: Right-click and choose the ip folder.

Delivery of Files:

• Option 1-Preferred) Drag and drop the zipped folder at www.greatlandgraphics.com/upload. (made active during the submission window)

• Option 2) Not everyone may have internet bandwidth sufficient to deliver large digital files. Mail USB thumb drive (no DVD or D) to Greatland Graphics, 3875 Geist Rd, Ste E PMB 449, Fairbanks, AK, 99709.

Alaska Stock Photographers

• I negotiated with Alaska Stock to pay you directly for the total amount of the license fee, provided I let them know to track the usage history. Please let me know if I choose one of your photos and Alaska Stock represents it.

Over the years, I’ve had several hundred images published by Greatland Graphics, so I’m familiar with the historical style that has defined these publications. Please share a few general photo submission tips I’ve learned as a stock photographer.

First, the foundation for any photographer wishing to get published requires work that reflects good composition, technical excellence, and well-targeted content per the publication. What follows is nothing new for you veterans, but some may find the tips helpful in boosting your publication success rate.

• Study each publication (historically) for style and subject material and select your images accordingly.

• Know the consumer/audience. For example, Alaska Geographic represents Alaska’s Public Lands, a large Greatland Graphics customer. So including scenes from Alaska’s National Parks and Public lands has intrinsic value. If two great moose photos are contenders, one taken in a National Park will likely have an edge in the selection process. Many of Greatland’s customers include local Alaskans, tourists, and Alaska lovers worldwide. While we have a faithful following of individuals, many who buy our products are tourists visiting the state.

• Be conscious of location specifics and subject preferences. In general, I prefer academic honesty when presenting the subject matter. However, an animal commonly observed in one location, although taken somewhere else, can still be a candidate as long as the environment feels consistent.

• Consider seasonal diversity (for calendar submissions). Some color included with winter scenes is helpful. Spring and winter are often underrepresented.

• Ensure your digital files are technically well prepared and of appropriate resolution for the reproduction size.

• Do not crop too tightly (actually, I prefer uncropped photos). Often, design and format reasons require a little extra room. Trust the editor to crop appropriately. Don’t overdo it if you want to crop to present a compositional idea.

• It’s about quality, not quantity. Don’t submit redundant or repetitive content. Significant variations of a similar subject are ok. If you have 100 good images, send them. If you have ten good photos, don’t send 90 poor ones. Let the editor pick from your best stuff after thoughtful preliminary editing.

• Editors like easy access to the details of the photo. Fill in the IPTC information fields, including photo caption and description, location, and credit line information. All good photo management programs offer this feature. If yours does not, get one that does. I’m a big fan and a long-time user of Adobe Lightroom. Knowing how to use a DAM program (Digital Asset Management) like this will save you hours and hours.

• Cover Images: A great cover image needs color, simplicity, copy space, emotional power, and shelf appeal from a distance. Test this by viewing it from 10-15 feet away. It should make you want to reach for it.

A Photo Editor Likes It When…

You are responsive

Be responsive, be responsive, be responsive. Before my professional photography career, I worked in production and design with some photo research. This work taught me several things about the demands, deadlines, and last-minute changes intrinsic to the design and photo selection process. I carried these into my photography business, and I believe they were a helpful contribution toward success. A design flow stays more intact when communication remains timely and responsive. I implemented this responsive principle early in my photo career by making it a point to respond to photo editors within a few minutes, even if it would take me a while to compile a submission. (I also had an office manager for ten years—which I know is not a luxury available to all). Editors often juggle several options simultaneously, and having to wait a few days for a question to be answered can make or break a sale. And let’s face it; many photographers have communication gaps because they are off the grid in the field somewhere. I realize one person can’t be everywhere; be responsive to the best of your ability. If you are away for a while, consider activating an auto-response email during your absence.

You are pleasant to work with

Almost everyone appreciates and respects the value of someone’s time and resources. Politeness and courtesy go a long way. Photo editors can correspond with 50-100 people a day during the height of publication, and encountering a polite and helpful demeanor–in contrast to an antagonistic one–goes a long way.

You are efficient

With the margin lines thinning around us in nearly every conceivable way, efficiency may be one of the few metrics that remain in our control–at least to some degree. Almost anything on paper takes more time, and time is currency today. If I can save time, I can often save money. And if I can do the latter, I’ll pass some of it on to you. Efficiency is why I’m shifting to a centralized, cloud-based venue for exchanging files and documents. Simplicity gives way to efficiency, and efficiency gives way to productivity.

You cultivate a relationship.

The better you and your editor know each other’s workflow, communication preferences, and style, the better the relationship for both parties. Trust allows you to break rules that the masses need to follow. It can save time and energy. I have cultivated a strongly defined workflow over the years, and photo editors I work with know I’ll provide them with sharply, well-processed files for publication. They know I’m responsive and will do my best to help their schedule, not hinder it. I’ve always approached the relationship with this question: How can I make myself one of the photographers they like to deal with the most? How can I make their job easier? And by the way, I’m not under the delusion that all photo editors are great to work with!

Photo Payment Rates:

In 2021, I increased the amounts paid to photographers. This increase goes against almost all the photo-buying industry trends, but I think it is achievable through business efficiency measures and focused sales efforts. I want to make these the best Alaska calendars and the best paying. So please help me make this successful by submitting some great stuff. If the sales revenue increase, I’m happy to share it with you.

• Wall Calendars:

  • Inside: $250

  • Cover: $150 bonus

• Engagement Calendar:

  • Inside: $100

  • Cover: $150 bonus

  • Back cover: $60

  • Title Page: $40

• Notecards/Matted Prints

  • $200 for 700 card imprints ($0.20 royalty per matted card)

Licensing Contracts

Licensing contracts will be sent via email. They may be signed digitally as a PDF; you can print it out, sign it, and send me a scan or picture taken with your phone.

Payment Schedule

Photographers with work published will receive a check upon publication (usually in April of the following year).

Communication

I use an email list to send submission details and other communication. I’m responsive via email but often out of reach of the phone. Feel free to reach out anytime with questions. patrick@greatlandgraphics.com

Complimentary Copies

Photographers with published work will receive a complimentary copy of the publication and may purchase additional calendars at a 50% discount while supplies last. (Use coupon code PHOTOGRAPHER when ordering through www.greatlandgraphics.com)

Know a Talented Photographer?

If you know a talented photographer not currently submitting to Greatland Graphics, have them send me an email. I’m always open to new talent.

Constructive feedback

Finally, I’m not afraid of constructive criticism and honest feedback. It helps to know what is working and what is not. The mutual admiration society never fosters excellence. Information feeds the process of improvement. Just be nice.